Who We Are!

Hey, I’m Grace, the founder of Soul Tide. My love for the beach and hospitality started years ago when I worked as an umbrella attendant at a hotel in Ocean City, MD. I quickly realized how much I enjoyed making people’s beach days easier—whether it was setting up the perfect shady spot or seeing families relax without the hassle of hauling gear.

At SoulTide, we take care of everything so you don’t have to. We provide and set up umbrellas, chairs, and boogie boards exactly where you need them, so you can focus on what really matters—soaking in the sun, spending time with loved ones, and making memories. When the day is done, we handle cleanup, leaving you with nothing but the good moments.

What started as a summer job turned into something bigger—a business built on passion, hard work, and a deep love for Ocean City. I’m proud to serve this incredible beach town and its visitors, and I can’t wait to continue growing SoulTide into something even greater.

Looking forward to seeing you on the beach!

— Grace Moriarty, Founder